Why Packaging should be an essential element of your marketing strategy
Packaging Is More Than Just a Box
In today’s competitive marketplace, packaging isn’t just about protection — it’s a powerful marketing tool. It’s often the very first physical touchpoint a customer has with your brand. Whether it's arriving at a doorstep or handed over in-store, the unboxing experience can shape perception, boost loyalty, and even drive repeat sales.
For small businesses especially, branded packaging is one of the most accessible and cost-effective ways to stand out.
In fact, 70% of consumers form their impression of a brand based on packaging, 63% of consumers agree that product packaging is just as important as the brand itself (1) and 72% of consumers believe that packaging design can influence purchasing decisions (2)
1. Packaging Builds Brand Recognition
Think of the Toblerone triangle, the Coca-Cola bottle, or Heinz Ketchup’s glass design — iconic packaging that’s often more recognisable than the product itself.
Your packaging can do the same on a smaller scale. With bespoke boxes, printed tape, branded wrapping paper and thoughtful details, your brand becomes instantly recognisable, even before the product is revealed.
2. The Unboxing Effect: A Social Opportunity
The unboxing trend continues to thrive on platforms like Instagram, YouTube, and TikTok. Influencers and everyday customers alike share their excitement over well-packaged items — turning your packaging into free social media exposure.
When done right, your packaging turns a delivery into a shareable brand experience.
3. Easy Ways to Elevate Your Packaging
Here are some simple, effective ways to make your packaging work harder for your brand:
✅ Custom Packaging Tape
Add a professional, branded finish using your logo or colour scheme. Our custom printed polypropylene or vinyl tape helps reinforce brand identity while securely sealing your parcels.
✅ Bespoke Packaging Solutions
Tailor your packaging to the product — whether it’s book wraps, postal boxes, or gift packaging. A perfect fit doesn’t just protect your items — it elevates the whole experience.
✅ Eco-Packaging That Speaks Volumes
Consumers expect sustainability. Use recyclable materials and clearly communicate how your packaging supports eco goals — such as recyclable, sustainable or use of water-based inks.
✅ Sensory Design Elements
From soft-touch finishes to textured embossing, packaging isn’t just seen — it’s felt. Subtle touches can boost perceived value and brand appeal.
4. Make It Functional, Too
Attractive packaging that fails to protect the product will only disappoint customers. Think of packaging as a balance of form and function: it should look good, reflect your brand, but also be easy to assemble, seal, and ship.
A strong, well-fitting box with a self-seal strip, like TEC's Self-Seal Boxes, can speed up packing time and reduce damage in transit.
5. Stay Ahead of Packaging Trends
Packaging trends are always evolving — from minimalist design and sustainable swaps, to interactive QR codes and personalisation at scale. Brands that adapt and innovate build stronger connections with their audience.
💡 Tip: Ask your customers what they think. A simple post-purchase survey or social media poll can provide powerful feedback for packaging improvements.
Your Packaging Is Your Message
Don’t view packaging as an afterthought — see it as a blank canvas for your brand. With a few thoughtful touches, you can turn every order into an opportunity to impress, connect and convert.
✅ Ready to Elevate Your Packaging?
Explore TEC Packaging’s wide range of custom, branded, and eco-friendly packaging solutions — from book wraps and postal boxes to custom printed tape. Talk to our packaging experts today to help you make every package a memorable brand experience.